Exhibition opportunities

“If you had to design from the ground up a marketing medium that’s perfectly suited to relationship building and customer retention, it would probably look remarkably like exhibitions, the most direct form of direct marketing ever.”

RFID World is a focused, interactive trade show showcasing the latest RFID technology. It is where senior executives responsible for evaluating and implementing RFID will come to view the latest products and form important alliances. 

The RFID World 2004 exhibition was a major success, bringing over 1300 highly qualified and motivated buyers into direct contact with more than 45 RFID solution providers. Exhibitors were able to fully leverage this interactive setting to increase brand awareness, demonstrate expertise, source leads and present their offerings directly to potential customers.

1. Meet thousands of new buyers and develop a quality database
2. Develop a personal and direct relationship with your clients
3. Show your full product range in real life rather than a catalogue
4. Let buyers use all five senses to gain a full appreciation of your product
5. Get immediate feedback on your product range
6. Overcome objections and accelerate the buying process
7. Sell product at the show
8. Raise your profile in the industry and add value to your brands
9. Locate new agents and distributors for your products
10. Launch a new product and generate media interest

The following are statistics from the Exhibition and Events Association of Australia www.eeaa.com.au 

• 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company
• 72% of trade show visitors intend to make a purchase either at the show or in the near future
• 54% of visitors come specifically to see new products and services
• 48% come for information
• 40% to keep up to date with technology
• 15% to make business contacts

And remember - Terrapinn invests tremendous resources into the marketing of its events – and there are great opportunities for our exhibitors to leverage our marketing to maximise your investment.

...discovered it, handled it, bought it, felt it, learned it, tried it, heard it, touched it, tasted it, smelled it, noted it, understood it, squeezed it, liked it,
. . . . I saw it at an exhibition

Reserve a stand

Free Visitor Ticket

For more information, contact:
John Pozoglou
Project Director
Tel: +61 2 9005 0788
Email: john.pozoglou@terrapinn.com