• The potential for PTT
• The current state of the market
• Developing solutions with carriers worldwide
• Revenue opportunities expected from PTT
• Lessons to be learned

Senior Representative, Nextel Communications

• The drivers and obstacles behind PTT deployment
• Packaging, pricing, positioning – opportunities and challenges
• Technology choices and deployment strategies
• Building partnerships with carriers and service providers

• Determining the best time to enter the market
• Why should existing mobile carriers consider PTT?
• Can it really help your positioning in a crowded market place?
• How will your competitors react?

• Assessing the market in terms of interoperability, handset penetration and service functionality
• Penetrating marketing to customers
• Differentiating the offering from other voice/data products and services
• Examining PTT revenue streams
• Making sense of the technologies (GPRS based, iDEN based, TETRA, Tetrapol)

• Driving usage among existing customers
• Examining PTT applications for different customer segments user group scenarios
• Targeting early adopters of PTT services
• Assessing the extent of PTT in stimulating existing voice and data usage and adoption assumptions

• The importance of establishing open standards
• The status of current standards for PoC
• Taking PoC services to market successfully: marketing challenges and lessons learnt
• Determining where PTT is heading nest: evolution to IP
• Multimedia system (IMS)

• Not all wireless networks are equal, what difference does it make to PTT?
• Creating a converged wireless network for delivery of enhanced services
• PTT coexisting with other applications on the network
• As new PTT capabilities emerge, how will the wireless network keep up?

• Building a successful PTT ecosystem
• Examining the basic client server architecture for PTT
• Different PTT technical solutions: downloadable client software and integrated client software
• Signalling and transport protocols that different PTT solutions are based on
• Interoperability and technology compatibility provided by different solution

• Role of standards and technical issues on successful handset strategies
• Maximising user friendliness of handsets: accommodating different user requirements
• Assessing the level of handset penetration needed to support mass market service
• Analysing the costs and benefits of migrating customers to PTT enabled handsets to achieve mass market adoption: handset subsidies and handset upgrades

• The technical challenges involved in adding more features to push-to-talk services
• Making push-to-talk features more exciting to users
• Incorporating call waiting indication, simple warning messages and presence indicators
• What are the new upcoming features
• Evaluating the impact of standard on successful handset
  strategies

• Where does it fit in the other mobile applications and technologies
• What are the market opportunities
• Where are the pitfalls

• The challenges faced in rolling out PTT on GSM in India
• Mass market adoption and market segmentation
• ARPU, usage and customer satisfaction
• Building strategic relationships and partnerships
• Key applications

• Introduction to IMS architecture and services
• PTT services in the IMS context: technical details
• PTT service user experience
• Introducing more IMS services

• Assessing the pros and cons with positioning PTT as low profit mass market service or premium service for business users
• Identifying and attracting early adopters: analysing the
  opportunities in each segments: corporate, SME, family and
  teens
• Understanding the usage pattern and determining which customer segments need to be developed and how should this be approached
• Managing initial service offerings for PTT customers based
  on predictive profiling and segmentation

• Positioning PTT services to the requirements of different users: youth, family, workforce supervisions and mobile enterprise
• Applications in different verticals: push-to-talk user group scenarios, push-to-see services, push-to-flirt services and gaming
• Analysing usage habits and purchasing criteria of key enduser segments
• User benefits of PTT

• Why pricing is crucial weapon for PTT services?
• Pricing models for PTT (voice calls, SMS, GPRS, etc.) and smart pricing structures
• Price promotions to encourage PTT take-up
• How can ARPU from PTT services be gained without sacrificing SMS/Voice revenues?

• The need to modify back-end systems so that workflows and logic can handle PTT services
• Adapting billing models to address the complexities of PTT services
• Measuring usage for PTT users who may participate intermittently and/or repeatedly during the course of a single billable event
• Measuring quality of service on networks that involve reassembling packets for increasingly different types of services

• Enabling service features such as rich call, instant messaging, presence and gaming
• Adding value with presence location and visual interface
• Integrating enterprise SIP infrastructure for the total communications experience
• Incorporating packet voice to the enterprise network