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“If you had to design from the ground up a marketing medium that’s perfectly suited to relationship building and customer retention, it would probably look remarkably like exhibitions, the most direct form of direct marketing ever.” |
Why exhibit?
- Meet thousands of new buyers and develop a quality database
- Develop a personal and direct relationship with your clients
- Show your full product range in real life rather than a catalogue
- Let potential buyers use all five senses to gain a full appreciation of your product
- Get immediate feedback on your product range
- Overcome objections and accelerate the buying process
- Sell product at the show
- Raise your profile in the industry and add value to your brands
- Locate new agents and distributors for your products
- Launch a new product and generate media interest
The following are statistics from the Exhibition and Events Association of Australia
- 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company
- 72% of trade show visitors intend to make a purchase either at the show or in the near future
- 54% of visitors come specifically to see new products and services
- 48% come for information
- 40% to keep up to date with technology
- 15% to make business contacts
Did you know?
- 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show
- 25% of visitors decided to attend the trade show because they had attended the same event before
And remember - Terrapinn invests tremendous resources into the marketing of its events - and there are great opportunities for our exhibitors to leverage our marketing to maximise your investment.
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discovered it |
handled it |
bought it |
felt it |
learned it |
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tried it |
heard it |
touched it |
tasted it |
smelled it |
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noted it |
understood it |
squeezed it |
liked it |
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…..and I saw it at an exhibition !!
For sponsorship and exhibition information contact: Sylwin Angdrew Project Manager Tel: +65 6322 2734 Fax: +65 6226 3264 Email: sylwin.ang@terrapinn.com |